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Event Details
THIS CLASS IS SOLD OUT - CLICK HERE TO REGISTER FOR THE FACEBOOK FUNDAMENTALS CLASS ON JULY 21ST!
Overview
Nearly every local business can benefit from social media in their marketing, especially having a presence on Facebook. While most courses only tell you why and don’t show you how-to, the Facebook Fundamentals class will teach you the why, the how-to and the practical, tactical things you can do to make Facebook work for your business.
This Facebook Fundamentals for Local Business Course is a 2-hour class designed to give you everything you need to get off to a successful start with your Facebook business page.
What Will You Learn?
- The Basics of Facebook
- How can Facebook benefit a business
- Understanding the Facebook environment
- Profiles vs. Groups vs. Pages
- Privacy settings
- The Facebook Page Planner
- How to properly setup your page
- Fundamental Facebook actions
- How to upload pictures and videos
- Search and Like other Pages
- Create a Facebook Event
- Where to start:
- Logo or photo
- Brand information
- Contact information
- Terms of use
- Customizable tabs
- Facebook content plan
- Understanding your audience and what they value
- How much content?
- What type of content and how often?
- 23 Ideas to Jump Start Your Facebook Page
- Applying the lessons from the e-book “7 Effective Facebook Pages”
- Examples of effective local & small business Facebook pages
- Building Your Fan Base
- How-to promote your page
- Your first 100 to 1000 fans
- How to start the Facebook dialogue
- Integrate Facebook with your existing web presence
- Introduction to Facebook Advertising
Who Should Attend?
- Small Business owners
- Marketing professionals
- Association/Nonprofit executives
Course Pre-requisites:
Prior to attending this course attendees should have:
- Good general knowledge of using Mac or PC
- Have a good understanding of the web as a whole
- Have a basic to good understanding of their marketing goals
What to bring
Laptop suggested, although not mandatory
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to make Facebook work for them. This workshop is hands on and will walk attendees through:
- How to setup and maximize your Facebook profile
- How to setup a Fan Page for Business, and build a community
- How to maximize event marketing on Facebook
- How to run an effective Facebook ad campaign
- How to integrate Facebook into your overall marketing plan
- How to read Facebook analytics, and use the data to make decision
Free Facebook Marketing Guide E-Book for Each Attendee
Where
The Docking Station
111 N Broadway
Green Bay,
WI 54303
Other Maps:
Hosted By
The MarketingSavant Group
All MarketingSavant Group workshops and seminars are prepared and delivered by Dana VanDen Heuvel, an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.
Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics.
In 2003, Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that helps marketers leverage emerging marketing tools and technology to reach and keep customers.
